Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.

The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.

Product families

DEDE: Delicate daily products for all hair types

NOUNOU: Nourishing products for highly-processed, damaged hair

LOVES SMOOTH: Smoothing products for coarse, frizzy or unruly hair

LOVE CURL: Curl-enhancing and moisturizing products for curly or wavy hair

VOLU: Volume-enhancing products for fine or limp hair

SOLU: Clarifying products for normal to heavily-styled hair

MOMO: Moisturizing products for dry or dehydrated hair

MELU: Anti-breakage products for long or damaged hair

MINU: Illuminating and protective products for colored hair

Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.

Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.

Sustainable formulas

Essential Haircare is made with high percentages of naturally-derivedand biodegradable ingredients — minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.

Sustainable packaging

Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.

The best-selling and award-winning OIfamily acts as both a daily routine and styling agent.

Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. For softer and smoother skin, you can also complement your daily haircare routine with both an anti-aging hand cream and moisturizing body wash.

FEATURES

- A rich fragrance
- Each product has multiple benefits for your hair and skin
- Roucou oil protects hair against the effects of aging and environmental damage

Benefits

- Hair is instantly softer
- The detangling action of Roucou oil leaves your hair easier to comb
- OI Body Wash and Hand Balm leave your skin hydrated and protected

OI is a product range dedicated to absolute beauty for all types of hair and skin.

The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, mulitple benefits and effectiveness, OI lets you see immediate positive results from your first use.

Advanced formulas 

Extremely rich in beta carotene (which has a restructuring effect on the hair), Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging. All products are both sulfate and paraben-free.

Elegant and sustainable design 

The carbon dioxide emissions deriving from its production are offset with reforestation and woodland protection projects.

Authentic Formulas

Multi-function products for your hair, face and body

Authentic Formulas is a line of multipurpose products full of natural ingredients and formulated to use on the hair, face and body.

One product, a multitude of uses. Skin, face, hair — there's only one solution that can enhance every inch of your body. Akin to the natural remedies used to treat everything from scrapes to household spills, an Authentic Formula solution is the only beauty product you need. Nutrient-dense and full of benefits, a little goes a long way with these treatments.

All Authentic Formulas products are extra gentle, flawlessly cleansing, moisturizing, protecting and nourishing all types of hair and skin.

Depending on the individual needs of your hair and skin, you can build a custom routine of Authentic Formulas products. Their multifunctionality lets you streamline your beauty regimen, since you can cleanse and protect your hair and skin with the same products in the line.

Cleanse, moisturize, protect and nourish

Authentic Cleansing Nectar is a gentle way to clean all hair and skin types — follow with the Authentic Moisturizing Balm for a hydrating and healthy boost of moisture.

For hair and skin in need of deeper replenishment, try the rich Authentic Butter or the protective Authentic Nourishing Oil.

Sustainable formulas 

Authentic Formulas products contain between 98-100% naturally derived ingredients, biodegradable surfactants, and have been dermatologically tested for use on even the most delicate skin and hair.

Organic oils 

Davines Authentic products contain organically-cultivated actives such as shea butter, jojoba, sesame, sunflower and carthame oil. Rich in vitamins and with strong antioxidant properties, carthame oil in particular is a deeply nourishing and regenerating boost for your hair and skin.

MASK with Vibrachrom

Innovative permanent cream-based colouring system using Vibrachrom™ technology that is unprecedented in the cosmetics world, giving hair intense conditioning power and extraordinarily shiny, long-lasting colour, by penetrating more evenly into the hair structure. Flexible, easy-to-use system with low ammonia smell ideal for covering white hair, reflect changing, darkening or lightening up to three levels. PPD and parabens free

View

View is the first Davines demi-permanent colour line. It’s very delicateand non-committing, since it doesn’t interfere with the hair structure and the colour vanishes in 6-8 weeks (or 15-20 shampoos).
View Colours Features:
Acidic pH – It reduces the risk of hair breakage and guarantees extreme shine.
Natural polyglicerols – extracted from olive oil and never before used in the world of hair colour, they’re able to provide extreme shine, moisture and softness to the hair.